The Problem
FEED had been running on NYC and NJ scene since early 2025. They had a production company, Adamit Productions. A physical soundstage, The CAVE Studio. A growing team, big clients, and work to show for it. What they didn’t have was a website.
Not for lack of trying. They’d already spent nearly a year working with a previous provider who delivered nothing usable and eventually disappeared. Their trust was bruised, so we made sure they felt safe from the very first moment.
FEED came to us with a creative concept where every page would represent a different era of media consumption, each with its own distinct visual style. It was ambitious, personal to them, and the reason they started the project in the first place.
But underneath that concept, the foundations were missing. No brand strategy. No positioning. No defined audience. No competitive analysis. No copy. No established identity beyond a logo that wasn’t even production-ready. They knew what they wanted to feel like. They didn’t yet know who they were.
FEED came to us with a creative concept where every page would represent a different era of media consumption, each with its own distinct visual style. It was ambitious, personal to them, and the reason they started the project in the first place.
But underneath that concept, the foundations were missing. No brand strategy. No positioning. No defined audience. No competitive analysis. No copy. No established identity beyond a logo that wasn’t even production-ready. They knew what they wanted to feel like. They didn’t yet know who they were.
The Strategy
FEED came to us thinking they just needed a website. What they actually needed was to figure out their brand first — and build a website that reflected the answer.
The discovery and strategy phases covered ground they hadn’t explored before. We asked questions the team hadn’t asked themselves yet — about positioning, audience, and what actually ties the three entities together.
The biggest insight was vertical integration. FEED, Adamit Productions, and The CAVE Studio were operating as three loosely connected entities. Separately, they were a small agency, a production crew, and a rental space. Together, they were something none of their competitors could offer — everything under one roof, from concept to final cut.
We mapped the target audience and did a thorough competitive analysis, to reveal a clear gap: premium creative work with real, human connection. We built SEO and AEO strategy in from the start. Keywords, structures, and question-based content were mapped to the sitemap before any design work began. We wrote and refined most of the copy because the team was visually oriented and the written side didn’t come naturally.
The Decisions
Every part of this project involved a choice that could have gone a different way. These are the ones that shaped what FEED’s website became.
FEED came in wanting four different visual eras across the entire website. Each page would have its own layout, its own aesthetic, its own motion. We pushed back in the very first email. Not on the idea itself, but on where it was going. Four completely different visual directions would hurt conversions, confuse first-time visitors, and make the site impossible to scale or maintain.
We recommended one unified creative direction. It wasn’t an easy conversation. But as the strategy work progressed and the design direction took shape, the concept lost its footing. Not because it wasn’t creative. Because the website didn’t need it. The brand had something stronger to say.
By the time we presented the homepage, the team saw it. The concept was shelved — not cut short, but outgrown. Worth every uncomfortable conversation.
The biggest structural challenge was making three separate entities — FEED Agency, Adamit Productions, and The CAVE Studio — feel like one. Not three logos. Not a dropdown menu with links to other sites. One connected system.
We designed dedicated integration sections across the website. Adamit Productions and The CAVE Studio appear as named capabilities within FEED’s workflow. The line “1 roof, 1 flow, 1 vision” runs through the site because it’s not a tagline — it’s the actual structure.
The services page follows the same logic. Pre-production, production, and post-production are presented as one continuous flow, with Adamit Productions and The CAVE explicitly placed inside the production section. A visitor doesn’t have to figure out how the pieces connect. The page does it for them.
FEED’s personality is fun, confident, and human. The team sings into microphones on the about page and juggles in their headshots. But their site also needed to win business from CMOs spending serious production budgets. That tension shaped every design decision.
The typography set the tone early. We pulled from the NYC subway system — bold, condensed, built to be read fast in a city that doesn’t slow down. It gave the site a local, grounded identity that connected FEED to where they actually operate: the NYC and NJ creative scene. Paired with warm pastels and copy that leans into FEED’s playful voice, the personality shows up without trying too hard.
The layouts keep things clear. A simple process breakdown with specific services listed under each phase. Client testimonials written with real answers, not marketing filler. FAQs that actually answer the questions. The team wanted a balance between friendly and authoritative.
The animations on the FEED site don’t do what most agency websites do. There’s no trendy effects. No scroll-jacking. No sharp transitions or snapping elements.
Instead, the motion language is retro-inspired and interaction-driven. Page transitions and other elements reference analog signals. Slider mimics a film roll. The use of photos in the space feels real. The team section leans into modern social media feed. Scrolling reveals are timed to let content breathe, not to impress with speed. The goal was to create one continuous flow throughout all pages.
Animations reinforce the “Evolution of the Feed” idea without the literal era-by-era approach from the original concept. The motion is the personality. It tells you who FEED is before you read a word. And it does it without slowing anything down.
FEED’s previous provider had them locked out of their own site. Every small change — a photo swap, a text edit — required going through a gatekeeper. That experience shaped everything about how we built the backend.
We set up the CMS with conditional visibility so project fields show or hide automatically based on what’s available. No empty gaps, no broken layouts when a stat or testimonial is missing. The team has full control over content — text, images, videos, CMS entries, publishing — while the design layer, animations, and custom code stay protected.
Like always, we delivered a 20-page website manual with annotated screenshots covering everything from editing sections to uploading images to publishing workflow. Then we ran a live Webflow workshop using a real project as a training example. The team hasn’t had any problems running the site since.
The Results
Within the first two months from launch, the numbers told the story. Before FEED ran a single ad.
Visitors weren’t bouncing — they were watching, reading, clicking. Average engagement time sat at 60+ seconds per visit across a site built for a visual-first audience.
Great scores on a site loaded with high-quality videos, custom interactions, and animations scaling to 4K. Organic search was already picking up within weeks.
Our work for FEED Agency was recognized by both the Awwwards and GSAP community and jury. We recieved Honors and Site of the Day awards.
“Their process holds you accountable in the best and most annoying way. They don’t let you be vague about who you are or what you do. Turns out that’s harder than it sounds. Worth every uncomfortable conversation.”
